Hoomans
Hoomans Nera

Your AI Brand Manager with a specialist Growth Crew.

Nera helps run social media, SEO, content planning, campaign briefs, and weekly reporting — with her own crew of strategists, researchers, copywriters, SEO analysts, schedulers, and performance reviewers.

Nera prepares the work. You approve what matters.

Nera

Active

AI Brand Manager

Working on: July content cycle

7

Crew active

4

Pending approval

70%

Cal. ready

Growth Crew

StrategistResearcherCopywriterSEO AnalystDesign Brief LeadSchedulerPerformance Analyst

Marketing feels simple until someone has to run it every week.

Most brands do not fail because they lack ideas. They fail because the work is scattered. Content ideas live in chat. Captions are written last minute. SEO topics are never planned. Competitor research is inconsistent. Reports are delayed. Approval depends on whoever remembers to check.

Nera turns that scattered work into a repeatable brand workflow.

Inconsistent content

Your brand posts when someone has time, not when there is a clear content system.

No clear direction

Ideas come randomly, but they are not tied to positioning, campaign goals, SEO, or audience needs.

Too much manual coordination

Someone still has to brief, write, remind, organize, check, report, and ask for approval.

Nera is built for brands that need marketing momentum.

Nera is best for businesses that already know they need content, social media, SEO, and campaigns — but do not have enough time, structure, or team capacity to run everything consistently.

Ideal for

  • Founders who still manage marketing themselves
  • Small businesses without a full marketing team
  • Agencies that need faster content operations
  • Service businesses that need consistent social presence
  • Brands that want social media and SEO to work together
  • Teams that need campaign ideas, briefs, captions, and reports every week

Not ideal for

  • Brands that only want one random caption
  • Businesses expecting fully autonomous publishing without review
  • Teams that do not want to provide brand context
  • Companies looking for guaranteed viral content or guaranteed SEO ranking

Nera manages the work behind brand growth.

Nera is not just a caption generator. She helps plan, organize, draft, brief, and report the recurring work needed to keep your brand visible.

Brand Direction

Nera helps clarify content pillars, audience angles, campaign themes, and positioning directions.

Social Media Planning

Nera turns brand goals into content ideas, weekly calendars, captions, hooks, and post structures.

SEO Planning

Nera helps map keywords, topic clusters, article outlines, and search-driven content ideas.

Campaign Briefs

Nera prepares campaign concepts, creative directions, carousel briefs, short-video briefs, and launch angles.

Competitor Research

Nera monitors competitor hooks, content patterns, audience angles, and messaging gaps.

Weekly Reporting

Nera summarizes what was planned, what was produced, what needs approval, and what should improve next.

Nera leads a crew, not just a chat.

Behind Nera is a specialist Growth Crew. Each crew member focuses on one part of the marketing workflow, then Nera brings the work together into clear outputs for you to review.

Strategist

Builds campaign direction, content pillars, positioning angles, and weekly marketing priorities.

Campaign directionContent pillarsPositioning angles

Researcher

Finds audience insights, competitor references, market signals, trends, and content opportunities.

Competitor scanTrend notesReference library

Copywriter

Drafts hooks, captions, scripts, article outlines, ad copy, and campaign messaging.

Caption draftsHooksScripts

SEO Analyst

Maps keyword opportunities, topic clusters, article briefs, internal linking ideas, and search intent.

Topic clustersArticle briefsSEO calendar

Design Brief Lead

Turns content ideas into clear visual briefs for carousel, static design, short video, or landing page sections.

Carousel briefsVisual directionCreative references

Scheduler

Organizes content calendars, posting plans, production status, approval reminders, and weekly task boards.

Content calendarPosting planApproval reminders

Performance Analyst

Reviews content output, engagement signals, posting consistency, SEO progress, and next experiments.

Weekly reportPerformance notesNext experiments

Give Nera a goal. She turns it into a workflow.

1

Social Content System

Input: "We need to post more consistently on Instagram and LinkedIn."

Content pillar recommendation
30-day content calendar
Weekly post plan
Caption drafts
Carousel brief
Approval queue
2

SEO Content Plan

Input: "We want more organic traffic for our services."

Keyword and topic research
Topic cluster
Article outline
Service page content angle
Internal linking suggestion
SEO content calendar
3

Campaign Planning

Input: "We want to launch a campaign next month."

Campaign theme options
Audience angle
Content series
Creative brief
Caption pack
Launch checklist
4

Weekly Brand Report

Input: "Tell me what happened this week and what to do next."

Weekly summary
Content status
Pending approvals
Performance notes
Next-week recommendation

Start with one useful outcome in the first 7 days.

Nera starts by mapping your brand context and turning it into an execution-ready workflow. The first goal is not to automate everything. The first goal is to create one clear marketing system your team can actually use.

Day 1

Context Intake

Brand voice, audience, channels, goals, competitors.

Brand profile loadedChannel auditCompetitor list
Day 2

Content Audit

Review existing content, gaps, and opportunities.

Content gap analysisPerformance baselineOpportunity map
Day 3

Content Pillars

Define 3-5 content pillars tied to business goals.

Pillar definitionsPillar-audience mappingContent themes
Day 4

Content Ideas

Generate 14-30 content ideas across pillars.

30 content ideasHook variationsFormat recommendations
Day 5

Captions + Briefs

Draft captions and design briefs for key posts.

7 caption drafts3 carousel briefsCTA variations
Day 6

SEO Cluster

Map topic cluster and article outlines.

1 topic clusterArticle outlinesKeyword mapping
Day 7

Approval + Report

Compile everything into an approval-ready board.

Approval boardWeekly report templateNext-week plan

Nera works inside Hoomans Office.

Nera's tasks, crew activity, drafts, briefs, SEO plans, reports, and approval requests live inside Hoomans Office. You can review what she prepared, ask for revisions, approve outputs, or check what her crew is working on.

Current task

July content calendar

Crew status

7 active

Approval queue

4 items

Memory

Brand voice loaded

Report

Weekly summary ready

Next output

30-day content calendar

Nera can prepare the work. You stay in control.

Nera is designed for real marketing operations, so not every action should be automatic. Anything public, sensitive, or brand-critical should go through human approval first.

Nera asks approval before:

  • Publishing content
  • Sending external messages
  • Using sensitive brand context
  • Changing campaign direction
  • Finalizing content calendars
  • Recommending ad budget changes
  • Sending client-facing or customer-facing copy

Nera should not replace:

  • Final creative judgment
  • Sensitive client communication
  • Brand leadership
  • Human relationship management
  • Legal or compliance review
  • Final publishing approval

Start with Nera. Expand when the workflow works.

Nera Starter

From Rp2.500.000 / project

Brands that want to test Nera with one clear marketing workflow.

A focused setup to help your brand move from scattered ideas to a practical first content or SEO workflow.

  • Brand and content audit
  • Content pillar recommendation
  • 14 content ideas
  • 7 caption drafts
  • 3 carousel or short-video briefs
  • 1 SEO topic cluster
  • Simple approval board
  • First workflow map
Start with Nera Starter
Recommended

Nera Managed

From Rp5.000.000 / month

Brands that want ongoing content, SEO, campaign, and reporting support.

Nera and her Growth Crew help maintain weekly marketing momentum by preparing plans, drafts, briefs, SEO topics, and reports.

  • Weekly content planning
  • Caption and hook drafts
  • Creative brief preparation
  • SEO topic planning
  • Competitor reference scan
  • Campaign direction support
  • Weekly marketing report
  • Approval queue management
  • Monthly workflow improvement
Hire Nera Managed

Nera Custom Crew

Custom from Rp10.000.000+ / month

Agencies, growing brands, and teams that need a deeper workflow with tools, dashboard, and custom approval setup.

A deeper setup where Nera is configured around your existing team, tools, brand workflow, content process, and reporting needs.

  • Custom workflow mapping
  • Growth Crew configuration
  • Multi-channel content workflow
  • Tool and workspace setup
  • Approval rules
  • Dashboard or Office view
  • Custom reporting
  • Team handoff process
  • Managed optimization
Request Custom Setup

Prices are starting points. Final setup depends on workflow complexity, tools, channels, approval rules, and reporting needs.

FAQ

Is Nera a chatbot?

No. Nera is a digital worker designed around a marketing workflow. She can chat, but her main job is to plan, draft, brief, organize, and report.

Can Nera publish content automatically?

Nera can prepare content for publishing, but public actions should go through human approval first.

Does Nera replace a marketing team?

Nera is best understood as an AI Brand Manager for daily marketing operations. She can reduce repetitive work and help small teams move faster, but strategic decisions and final approval still stay with humans.

Can Nera work with my existing team?

Yes. Nera can help founders, marketers, agencies, designers, writers, and operators by preparing structured work they can review and execute.

Can Nera do SEO?

Yes. Nera can help with topic research, keyword planning, content clusters, article outlines, and SEO content calendars.

Can Nera design posts?

Nera can create design briefs and content direction. Final visual design can be handled by your designer, Canva workflow, or a connected creative process.

What does Nera need from me?

Nera needs your brand context, current channels, audience, offer, tone of voice, competitors, goals, and approval owner.

Can Nera work in Bahasa Indonesia?

Yes. Nera can work in Bahasa Indonesia, English, or a mixed brand voice depending on your audience.

Ready to hire Nera?

Tell us about your brand and the first workflow you want Nera to run. We will help map the most practical first 7-day outcome.