Hoomans are AI workers you can hire like team members. Each one has a name, a role, a crew, and a workspace inside your Hoomans Office.
Running Example
"Plan next month's content."
Follow this goal through each step of the workflow.
Choose your first Hooman
Start with Nera or another Hooman
Give context
Share your brand, audience, goals
Set the workflow
Define recurring tasks and outputs
Crew does the work
Specialists produce deliverables
Review and approve
You review before anything ships
Manage in Office
Track everything in one place
Add more Hoomans
Expand your AI workforce over time
Every request flows through a clear pipeline: from your goal, to a named Hooman, to their crew, to outputs, to your approval, to the Office log.
User Goal
Plan next month's content
Named Hooman
Nera
Specialist Crew
Growth Crew
Outputs
Calendar, captions, SEO cluster, brief
Human Approval
Approval queue
Hoomans Office
Logged & managed
User Goal
Plan next month's content
Named Hooman
Nera
Specialist Crew
Growth Crew
Outputs
Calendar, captions, SEO cluster, brief
Human Approval
Approval queue
Hoomans Office
Logged & managed
When you hire Nera, you get a full Growth Crew working behind the scenes.
AI Brand Manager
Campaign direction
Competitor scan
7 captions
Topic cluster
3 carousel briefs
Content calendar
Weekly report
AI Brand Manager
Campaign direction
Competitor scan
7 captions
Topic cluster
3 carousel briefs
Content calendar
Weekly report
Every Hooman has a name, a role, and a personality. You work with Nera, not 'the AI'.
Tell your Hooman what you need in natural language. No forms, no config files.
Each Hooman follows a defined workflow: context, tasks, outputs, approvals.
Behind each Hooman is a crew of specialists who handle research, writing, SEO, design briefs, and scheduling.
Sensitive actions — publishing, external messages, payments — wait for your explicit approval.
Hoomans Office is where you see everything: activity, approvals, memory, and reports.
Hire Nera for your first marketing workflow. Add more Hoomans as your needs grow.